Jaguar – prezentace anglicky
Jaguar has evolved from the production of motorcycle sidecars to become one of the world’s leading designers and manufacturers of premium saloons and sports cars.
Jaguar is a UK based company selling approximately 125 000 cars a year, exporting approximately 91,500 (over 70%).
The home of Jaguar is located in Coventry.
To trace the birt of Jaguar, we must go back to Blackpool in 1922.Here young Bill Lyons met W. Walmsley who was building a stylish sidecar .
The SWALLOW SIDECAR COMPANY was formed in september 1922,and with a handful of employees,production commenced.
The very stylish sidecars were immediately popular and production expanded rapidly.
First of the key milestone came in 1927 when Herbert Austin introduced his baby car famous AUSTIN 7 and brought motoring to the masses. AUSTIN 7 was cheap and easy to drive but lacked individuality. Lyons saw opportunity. He created a most stylish Two-seater body.
The range increased with the introduction of the AUSTIN SEVEN SWALLOW SALOON in 1928.This saloon was not expensive but looked it.
Sales increased and it was decide to move to the Midland’s-heartland of the British motor industry.Company was moved to Coventry.
In 1930’s company produced SS models(open,coupe,saloon and Tourer models)
Other key milestone came in 1935. Customers were offered four-doors for the first time on SS model.It looked so different that a new model name was needed.
The JAGUAR name was an ideal choice-feline grace and elegance,combining docility with remarkable power and agility.
During the war, the manufacture of sidecars was increased for military .
It was decided to drop SS name,Wich had acquired an unfotunate wartime and simply call the company Jaguar cars.
After war company introduced XK model but They had no sports car.The decision was made to produce a small number of sports cars,wich would generate publicity.XK120
The name was based on top speed.
In 1960’s Maleolm Sayer had been working on E-type.Sayer was one of the first to apply the principles of aerodynamycs to motor car design.E-type was very fast and had vivid acceleration.
In late sixties Jaguar had rather too many saloons models for a relatively narrow sector of the market.
The XJ 6model arrived in 1968 and it was udoubtedly just what was required. It was the finest Jaguar yet. In era when cars were starting to lose their character,the Jaguar strongly retained its identity.
Over the past 50 years Jaguar evolved and become one of the world’s leading designers and manufacturers of premium saloons and sports cars.
Last 2 years product range has gone through a period of remarkable change.There have been continuos developments,including revised versions of the compact X-TYPE and distinctive S-TYPE saloons and the beautiful XK sports car range.Jaguar has also launched the all-new aluminium XJ.
Jaguar is an inspiring combination of performance,comfort and driving enjoyment,with the ability to change character to reflect customer needs and desires.